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Compromise. Sacrifice. Pain. 80% of women wear painful bras every day. Why?

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We Replaced the Wire

SmartSupport Tec® is the first and only technology of it’s kind. It gives you all of the support you need, and eliminates the pain of the underwire.

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Award-Winning Innovation

"EBY is the winner of Fast Company's Brands That Matter Award"

Better Than Wire-Free

We Replaced the Wire

SmartSupport Tec® is the first and only technology of it’s kind. It gives you all of the support you need, and eliminates the pain of the underwire.

SHOP NOW

Award-Winning Innovation

"EBY is the winner of Fast Company's Brands That Matter Award"

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Quarterly Subscription

Revolutionary Comfort + Big Savings

Fresh styles delivered every 3 months

Exclusive member pricing

Skip or cancel anytime

Free shipping on all orders

Exclusive comfort technology

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One matching panty

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Renewal price $60 every 3 months

Matching Set

MOST POPULAR

$45

$60

One premium bra

One matching panty

Delivered every 3 months

GET STARTED

Renewal price $60 every 3 months